Project Overview
Sola Insurance set out to modernise the business insurance experience in Ireland, targeting startups and SMEs frustrated by outdated processes and unclear policies. They needed a brand that felt fresh, professional, and easy to connect with.
Full brand identity from strategy and tone of voice to logo design, colour palette, and photography style—focused on clarity, calm, and digital-first service.
The Result
The result is a confident, modern brand that stands apart in a crowded market. With a flexible identity system and clear messaging, Sola is now equipped to launch with a strong foundation and scale with consistency across touchpoints.