Sola Insurance
Full brand identity from strategy and tone of voice to logo design, colour palette, and photography style—focused on clarity, calm, and digital-first service.
Full brand identity from strategy and tone of voice to logo design, colour palette, and photography style—focused on clarity, calm, and digital-first service.
The brief
Sola Insurance set out to modernise the business insurance experience in Ireland, targeting startups and SMEs frustrated by outdated processes and unclear policies. They needed a brand that felt fresh, professional, and easy to connect with.
The result
The result is a confident, modern brand that stands apart in a crowded market. With a flexible identity system and clear messaging, Sola is now equipped to launch with a strong foundation and scale with consistency across touchpoints.
Selected visuals
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